Earth Day 2012

I know Earth Day happens every year yet every year I forget to spread the word until it is virtually too late for libraries to plan events and get the word out (in 2010 I posted the day before Earth Day and I’m pretty sure 2011′s post was after Earth day…) Well not this year!

Earth Day is an annual event held to raise awareness and promote action. There are literally thousands of events held world wide to exemplify the commitment communities, cities and countries have to making the earth healthier.

In some communities libraries not only participate in Earth Day events and activities but lead them as well.

Last year I picked up on the Topeka and Shawnee County Public Library’s Green Fair: “get your green on!” Love it.

TSCPL  brought 20 community organizations together, they challenged the community to come up with 150 Green Ideas, the first 200 attendees at the fair received a free lilac bush, there were demonstrations by master gardeners and energy conservationists, a soil tunnel, gigantic wind generator propeller, live music, eo-crafts for the kids, and animals – including the humane society who brought pets for adoption. (I don’t even know what a soil tunnel is! I must learn more!)

The library provided a bit of reader/watcher advisory as well (GREAT list of books and movies to promote at your library as well!)

The library published a “Green Report Card” on itself prior to the event to show they had a serious commitment to the issues: “Does the library practice what we preach – I mean aside from being Topeka’s No. 1 book recycler?”

This wasn’t just an Earth Day celebration. It was an expression of the library’s role in the community as educator, collaborator, partner and leader.

Now while the TSCPL event may sound a bit bigger than you were thinking, no worries. There is a whole spectrum of ideas out there from small to large to choose from, here are just a few.

  • Check around the community to see what other organizations, agencies or government entities are thinking about for an Earth Day celebration. Don’t assume no one else is thinking about this! Joining forces will have a bigger impact and attract an larger audience.
  • Displays in the library could include books and movies on a variety of subjects: gardening, energy conservation, passive design, solar, sustainable food production: caning, pickling, fermentation, enjoying the outdoors, land conservancy, water conservancy, edible flowers, recycling, reusing, reducing…
  • Programs throughout April could carry a “green theme” – at story time, adult book discussions, teen advisory group, etc. in addition to inviting in speakers who specialize in “green” areas.
  • Sponsor a recycling drive for electronics
  • Challenge your staff to find ways to reduce electricity, water and paper goods consumption in the library.
  • Sponsor or participate in a community “clean up” event in a local park, along a highway or waterway.
  • Plant some trees
  • Hungry for more ideas? Check out my post from 2010, 40 Ideas for the 40th Anniversary of Earth Day

Pledge your activities, encourage your patrons to do the same and advertise your commitment to The Earth Day Network’s “billion acts of green” through the library!

Earth Day 2012 is on Sunday, April 22. But feel free to celebrate for the whole month of April or year round!

 

Think Spring

Here in the Northeast the gardening buzz is starting to pick up. I can actually see daffodil sprouts near one of our basement windows. It looks odd next to the 12 inches of snow and ice still piled up on most of the lawn.

I just caught wind of a library out in Kansas doing a community wide Green Fair and it made me start to think of all the programming libraries can be planning right now to ride the wave of people’s joy over the promise of spring.

Programming is a centerpiece of marketing. At MHLS we’ve developed targeted marketing tools over the years through our Building Your Base projects and programming to reach a specific audience and targeted programming has been one of the most effective. Marketing yourself as the hub of “green” can draw in new audiences and build your support in the community – and that makes good “sustainable sense.”

Here’s a list of spring-ish themed programming ideas:

  • Spring Cleaning
    • Reduce & Reuse @your library: a program to introduce all you have to offer in your collection (books, movies, music and magazines) and through your web site (downloadable content, magazines, newspapers) that can help people buy and store less.
    • Natural Cleaning Products
    • Recycling Showcase: Invite your county’s Solid Waste Department to come in and talk about how to get rid of household “stuff,” e-waste, yard waste and more without dumping it in a landfill.
    • What to do with…. (how to dispose properly of ewaste, household chemicals, batteries…)
  • Gardening
    • Rainwater Catchment
    • Preparing the Garden
    • Edible Flowers
    • Low-Maintenance Gardens
    • Community Garden (@the library?)
    • Landscape Design
    • Hanging Gardens
    • Container Gardens
    • Learn from a Master Gardener
    • Garden Software
    • Youth Garden Grants Program [National Gardening Association]
  • Food
    • Eating Local & In Season
    • Community Supported Agriculture (CSAs)
    • Growing Your Own
    • Canning
  • Home Maintenance/Improvement
    • Natural Lawn Care (mulching, killing weeds without polluting your local ecosystem, non-gas powered lawnmowers…)
    • Less Toxic Choices for Maintaining Your Home (low-VOC products – paint, sealants, caulk)
    • Is Solar Right for your Home?
    • Wind Power Generation
    • Tool Lending Library
  • Programs for Kids – childrens’ services staff are some of the most creative people around! Challenge them to come up with programs that instill a love and wonder for nature, environmentally friendly crafts, “save the planet” education
  • Movie Night:
    • Blue Vinyl
    • Dr. Seuss’ The Lorax
    • Erin Brockovich
    • FernGully: The Last Rainforest
    • Hoot
    • No Impact Man
    • The End of Suburbia
    • The Warriors of Qiugang
    • The Yes Men Fix The World
    • Wall-E
    • Winged Migration

Got more ideas? Send them my way either in the comments below or via email. I’ll create a master list of green programming ideas and share them!