Targeted Marketing

The Cumberland County Public Library in Fayetteville, NY has a pathfinder on their web site called “Thinking Green, Working Green” to support “Consumer, Developer, Builder and Other Business Professionals.” The site provides suggested search terms to use in the library catalog and beyond and a concise list of web sites.

This is a good example of targeting those in your community that might not think the library has anything for them. It demonstrates a level of consciousness not only about the topic but about marketing to a definable segment of the community that may already be sharing information amongst themselves. Great example of how to tap into an existing group and make the library relevant to them

ChargePoint America

ChargePoint America is a program sponsored by Coulomb Technologies to provide electric vehicle charging infrastructure to nine selected regions in the United States. The is made possible by the American Recovery and Reinvestment Act through the Transportation Electrification Initiative administered by the Department of Energy and the objective is to accelerate the development and production of electric vehicles to substantially reduce petroleum consumption, reduce greenhouse gas production, and create jobs.”

9 program regions:

  • Bellevue-Redmond, WA
  • Sacramento, CA
  • San Jose-San Francisco Bay Area
  • Los Angeles, CA
  • Austin, TX
  • Detroit, MI
  • New York City, NY
  • Washington D.C.
  • Orlando, FL