At the LJ Design Institute last week a question from the audience got me thinking – the question was whether or not using digital signage, specifically LCD panels, were an energy efficient option and a waste reducing option (the idea being less paper would be used to announce programs, etc.)

The hive mind in the room came up with the answer that LED panels would be more energy efficient than LCD, that yes, it would reduce the amount of paper used and that there was a definite hip factor to the application of digital signage in libraries.

It got me thinking about something I heard at the PLA Conference at the Top Tech Tips panel discussion about QR-Codes – these cute squares of connection can be used by owners of smartphones to link to more information. Evidently stores use these, posting them by the front door so customers can connect with sale information or the online version of the store through their phone.

Libraries could make use of these as well for program announcements, posting of hours, board meetings or build them into a program – thinking of something like a scavenger hunt using clues found through the QR-Codes….

For now you can play with QR-Codes using this free QR-Code generator.  Stick one in your email signature, post one on your library’s front door and gauge reaction – as more patrons use smartphones the more potential there is to connect virtually with them.